Terms of Service – Bride AI
1. Provider and scope
1.1 Bride AI is a brand of THE GROWTH PARTNERS FZCO, Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai, United Arab Emirates (hereinafter “we” or “Provider”) and an online service. Contact: info@bride-ai.com, place of registration: Dubai. Further details can be found in the Legal Notice.
1.2 These Terms apply to the use of Bride AI (website, web application and related features) and to the purchase of credits by consumers and businesses. Conflicting terms of the user do not apply unless we expressly agree to them in writing.
1.3 A consumer is anyone who uses the service for purposes that cannot predominantly be attributed to their commercial or self-employed professional activity. Use requires a minimum age of 18.
2. Description of the service
2.1 Bride AI allows users to upload their own photo and, using artificial intelligence (AI), virtually try on wedding dresses (“Try on a dress”) and change the background of a generated image (“Change background”). Generated images are stored in the user’s gallery. A video function is not currently part of the service or of the contract.
2.2 The results are AI-generated visualisations. They serve as inspiration and are not a binding representation of the fit, colour, material, workmanship or appearance of a real dress. Deviations from reality and faulty or unexpected results are technically possible. No particular result is owed.
2.3 We are not the seller of the dresses shown. The depiction does not create a purchase contract for a dress.
2.4 We strive for high availability but do not owe uninterrupted availability. Maintenance, disruptions at third-party providers or force majeure may cause interruptions. We may further develop, change or discontinue features insofar as this is reasonable for the user and credits already purchased and not yet used are not devalued as a result.
2.5 Bride AI is a brand of THE GROWTH PARTNERS FZCO and is not affiliated with the providers of the AI technology it uses. The service uses AI models of third parties via their interfaces and is not endorsed or sponsored by their providers. Product and model names belong to their respective owners.
2.6 Results generated with Bride AI are visibly labelled “AI-generated” in the application; JPEG and PNG result files additionally carry an invisible, machine-readable AI label in their metadata. You may not remove or hide this label in order to mislead others. Anyone who publishes results commercially must label them as AI-generated. Further rules are set out in our Acceptable Use Policy.
3. Account
3.1 An account with a valid email address is required for use. The information provided must be truthful. Access credentials must be kept secret; the user is liable for the use of their account insofar as they are responsible for any misuse.
3.2 The user may notify us of the deletion of their account at any time by email to info@bride-ai.com. The right to terminate for good cause remains unaffected. For the treatment of unused credits upon deletion, see clause 5.6.
4. Conclusion of contract
4.1 Registration creates a free usage contract for the account. Paid services (credits) are purchased in accordance with clause 5 through our payment provider.
5. Credits, prices and payment
5.1 Images are generated on the basis of credits. One image (“Try on a dress” or “Change background”) costs 20 credits; the credits are deducted when the generation starts. The current balance is shown in the application. Credits are not money, not electronic money, and are not transferable, interest-bearing or redeemable for cash.
5.2 Credits are offered in packs: Starter (120 credits, €6.99), Silver (340 credits, €15.99) and Gold (720 credits, €29.99). The prices shown at checkout apply. All prices are final prices in euros including statutory value added tax. The larger packs cost less per credit than the Starter pack. These are one-time purchases; there is no subscription and no automatic renewal.
5.3 Payment provider. Payment for credits is handled by a payment provider we use, once purchasing is enabled in the application. Until then, buying credits is not yet possible (“Coming soon”). Which provider that is, who the contracting party is for the purchase and which additional terms and privacy notices apply will be shown to you in the checkout before you buy. We receive the data needed to credit the credits (e.g. payment status, pack, account assignment), but not complete payment data.
5.4 Available payment methods are shown at checkout. After confirmed payment, credits are usually credited to the account immediately, and within a few minutes at the latest.
5.5 Credits do not expire as long as the account exists.
5.6 If the account is deleted at the user’s request, unused credits lapse (without prejudice to statutory rights). We will point out any existing credits when we receive the deletion request.
5.7 If the generation of an image fails for technical reasons, the credits deducted for it are automatically credited back. This also applies if the image model blocks the generation for safety reasons.
6. Right of withdrawal and refunds
6.1 Consumers have a statutory right of withdrawal for distance contracts. Details, periods and special rules for digital content and services are set out in the Refund Policy, which forms part of these Terms.
6.2 For contracts for digital content and services, the right of withdrawal expires early if performance has begun with the consumer’s express consent and the consumer has acknowledged losing the right of withdrawal once performance begins, or – for services – once the service has been fully performed. See the Refund Policy.
7. User obligations and acceptable use
7.1 You may upload only photos that show yourself and to which you hold the necessary rights and which may lawfully be processed. Photos of other people, including friends and family, and photos of minors must not be uploaded. With every upload, the user confirms that the photo shows only themselves – no other people, no minors and no explicit content.
7.2 In particular, you must not upload or generate content that
- is unlawful or infringes third-party rights (copyright, personality, trade mark),
- is nude, pornographic, sexually explicit or sexually suggestive, glorifies violence, or is discriminatory or insulting,
- depicts persons without their consent or is intended to deceive, defame or harass, including face swaps (replacing a face with another), likenesses of celebrities or other third parties, and deepfakes,
- contains malicious code or circumvents technical protection measures.
7.3 Automated mass requests, reverse engineering, reselling access, and any use that unduly burdens or endangers our systems are prohibited.
7.4 In case of breach we may remove content, restrict use, temporarily suspend the account or terminate for good cause. Mandatory statutory rights of the user remain unaffected.
7.5 Further rules are set out in our Acceptable Use Policy, which forms part of these Terms.
8. Rights in content
8.1 You keep all rights in the photos you upload. You grant us a non-exclusive, worldwide licence, limited to the duration of the contract, to store the photos, transmit them to our image-processing providers, process them to provide the service and make the generated images available to you. We do not use your photos for advertising or to train our own AI models.
8.2 To the extent we hold rights in generated images, we grant you a non-exclusive, unlimited-in-time-and-territory right to use them for private and – where legally permissible – commercial purposes. Please note that purely AI-generated content may not be protected by copyright under applicable law, and results may be similar to those of other users. Rights in the dresses, brands and background images of third parties remain with their owners; you use results at your own responsibility, especially for public or promotional use.
8.3 The software, design, texts, trade marks and data of Bride AI are protected by copyright and other rights. Use beyond the intended use requires our consent.
9. Data protection
9.1 We process personal data in accordance with the General Data Protection Regulation (GDPR). Our Privacy Policy describes which data we process, for what purpose, on what legal basis, for how long, with which recipients, and what rights you have.
9.2 To provide the service, uploaded photos – which may show identifiable persons – are transmitted to our AI provider (currently Google Cloud / Vertex AI, processing primarily in the EU where the model is available there, otherwise in the USA, see Privacy Policy). The photos are processed exclusively on the basis of your explicit consent (Art. 6(1)(a), Art. 9(2)(a) GDPR), which we obtain before the first upload and store with a timestamp as proof, and which you can withdraw at any time with effect for the future. Without consent, the try-on is not possible. We do not use photos to identify people biometrically. Retention periods for uploads and generated images: until deleted at the user’s request.
9.3 For the purchase of credits, the payment provider is an independent controller under the GDPR for payment and invoicing data, insofar as it processes this data under its own responsibility.
10. Warranty
10.1 Statutory remedies apply. For digital products supplied to consumers, §§ 327 et seq. of the German Civil Code (BGB) apply; for consumers from other EU member states, the mandatory consumer protection rules of their country of residence apply in addition.
10.2 A deviation of an AI result from the user's expectations alone (e.g. artistic effect, inexact fit) is not a defect as long as the feature is provided as described in clause 2. We support you with technical problems at info@bride-ai.com.
11. Liability
11.1 We are liable without limitation for intent and gross negligence, injury to life, body or health, under the Product Liability Act, where we have given a guarantee, and wherever liability is mandatory by law.
11.2 For slightly negligent breach of essential contractual obligations (obligations whose fulfilment makes proper performance of the contract possible and on which the user may regularly rely), liability is limited to the foreseeable damage typical for this type of contract. Otherwise liability for slight negligence is excluded.
11.3 These limitations also apply for the benefit of our legal representatives and vicarious agents. We are liable for data loss only to the extent the damage would have been unavoidable even with regular, risk-appropriate backups by the user.
11.4 You will indemnify us against third-party claims arising from a breach of these Terms (in particular clause 7) for which you are responsible.
12. Term and termination
The usage contract runs for an indefinite period. Either party may terminate at any time with effect for the future; for the user, deleting the account is sufficient. The right to terminate for good cause remains unaffected. Upon termination, access rights end; clause 5.6 and the Refund Policy remain unaffected.
13. Changes to these Terms
We may change these Terms with effect for the future where there is a valid reason (e.g. change in law, new features, changes at the payment provider) and the change is reasonable for the user. We will notify registered users of the change by email or in the application at least 30 days before it takes effect. If the user continues to use the service after the change takes effect, this is deemed acceptance of the changed Terms; we will point this out in the notice. If the user does not agree to the change, they may terminate their contract and delete their account before it takes effect. Payments already made are unaffected.
14. Governing law, jurisdiction, dispute resolution
14.1 German law applies, excluding the UN Convention on Contracts for the International Sale of Goods. For consumers, this choice of law applies only insofar as it does not deprive them of the protection afforded by mandatory provisions of the law of their country of habitual residence.
14.2 For merchants, legal entities under public law and special funds under public law, the place of jurisdiction is Dubai, United Arab Emirates. For consumers, the statutory places of jurisdiction apply.
14.3 The former EU Online Dispute Resolution (ODR) platform has been discontinued. We are neither willing nor obliged to participate in dispute resolution proceedings before a consumer arbitration board. The consumer's right to contact supervisory authorities and consumer organisations remains unaffected.
15. Final provisions
15.1 If a provision of these Terms is invalid, the validity of the others is unaffected; the statutory rule replaces the invalid provision.
15.2 Contract languages are German and English; the Polish version is a translation. In case of discrepancy the English version prevails, unless mandatory consumer protection law provides otherwise.
15.3 Contact for questions about these Terms: info@bride-ai.com.